Who decided only the beautiful moments deserve beautiful things?  So many incredible moments happen in the dark.   Change happens in the dark-- the quiet, the  times when no one is watching, when it is just you and your thoughts... when you decide to let go, or decide to move on.

This brand acknowledges the in-between times that deepen us-- the imperfect, chaotic, fun, weird, goofy, tragic experiences of being alive. The cloud symbolizes adapting, moving on, transforming and memorializes that when things aren't perfect, something beautiful is happening;  life is still unfolding, and the story deepens.  A good story is worth way more than a perfect one.  

So if you've been through some sh*t,  if you see the world a little differently than before, and if you have a weakness for extraordinarily crafted beautiful luxury jewelry, I got you.