Who decided that only the beautiful moments deserve beautiful things? So many incredible moments happen during the in-between times, the quiet times, the cloudy times.  And in those times, when no one is watching, when it is just you and your thoughts... when you decide to let go, or decide to move on, the story deepens.

This brand acknowledges that story-- the whole story.  The "This was not the plan, but I will embrace it," times.  The in-between times that give us texture and depth-- the weird, chaotic, ridiculous, tragic, absurd, side-splitting, heartbreaking, glorious, beautiful, imperfect experiences of being... us.

The cloud symbolizes adapting, moving on, transforming, adapting, accepting, and memorializes that when things aren't perfect, something beautiful is happening; life is still unfolding. The story gathers soul.  After all, a good story is way more interesting than a perfect one.

So if you've been through some sh*t, if you see the world a little differently than before, and if you have a weakness for extraordinarily crafted beautiful luxury jewelry, you're in the right place!  Now let's go sparkle.